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A darker, more luxurious variation of the V1 Groomsday.com redesign project.
This version used slightly darker tones, softer textures and cleaner retro labeling for a more premium feel.
Going on to be chosen as the final design, this template was then ported into a fully dynamic Shopify template. Various grids, sections and feature rows were then coded into native templates taking advantage of Shopify's font-end Customizer system.